Blackrapid
Turing a camera strap company into an outdoor brand that supports photography through product diversification. Blackrapid is a premier camera accessory brand offering products designed to improve the speed, comfort, and efficiency of consumer and professional photographers.
They hold patents on numerous camera strap devices and have proven to be the best performing straps on the market. With a look that was inevitably holding the product back, my small team was tasked with a complete rebrand.
